What's in a Name?
Ke represents a component in one version of the Capital Asset Pricing Model (CAPM). The CAPM is a financial formula used to help determine the fair value of a company. We chose Ke (pronounced "key") for our name as it reminds us to continually apply the formula our company uses to provide value to our clients: Trust + Knowledge + Objective and Impartial Advice = Ke. Trusted and knowledgeable advice is Ke.